What are the upcoming digital marketing trends?

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2018 is almost here… are you ready?

2018 social media trends predict that time on social media platforms will increase. This means you will need to improve your online presence in the year to come.

The Top 8 Marketing Trends To Look Out For In 2018 is…

(1) To get personal.

Today’s customers want and expect distinction in how they have treated also, software that heavily use AI are in more demand than ever before.

(2) The video won’t go away.

Instead, it’s only expected to be used more and more often at EVERY stage of a sales cycle. Why is a video so appealing?Because it creates that personal connection FAST between a brand/company and its ideal customer/client.

(3) Take apart on event sponsorship.

We’ve probably all been to conferences before and saw a certain group of sponsors, sponsoring said event and in exchange, getting a TON of publicity for doing so.Sponsoring the right event can have a huge positive impact on your business.

(4) Get MORE serious about using content as a resource.

In today’s digital Serengeti, it is absolutely 100% vital for any business to produce high quality, educational and online content. If you’re struggling with producing the right content for your Facebook marketing, be sure to check out my online program, CONNECT ;).

(5) Connect with local sports teams.

If there’s one thing local consumers respond to, it’s sports. If you are a local service provider, have you ever thought of connecting with local sports teams to position yourself as an expert in your community?

(6) Stories, stories and again, stories.

Ever heard of Instagram; Facebook; whats-app; Snapchat stories. In platforms have their own demographic and user behaviors that will influence the types of stories that will be told and how the tools will work. The important part is making it easy to put it all together because of stories and narrative matter. Social media marketers need to recognize the value in this element.

(7) Continue to optimize for mobile.

Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand. That means if you have a site optimized for mobile, you’ll rank well on both mobile and desktop.

(8) Utilize social messaging chatbots.

Not only on Facebook but across different social media platforms, advertising through social messaging is going to get even bigger!

Did I forget about a trend “let me know” in the comments 🙂

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