With the emergence of digital marketing, a plethora of opportunities have emerged for newcomers who are looking to find their feet in this highly lucrative industry. Digital marketing is one such platform which can transform your career and set yourself up for the bigger things in life. Now, if you don’t have the necessary skills to execute for a particular industry, you will inevitably fail.
Digital marketing is not much different from other industries in terms of the execution of skills. Moreover, this industry thrives because of the skills possessed by some of the elite group of experts who take a company can make it a brand in a very quick time.
Many people wonder how they do that. Well, it’s not a magic trick of course. It is a well-thought-out and planned the execution of the skills they have accumulated over the years of working as a digital marketing expert.
Now the question comes into everyone’s mind how a beginner could gain such knowledge and start his or her career in the digital marketing industry? For that, the individual needs to have certain skills that will make him or her, the preferred choice for any company.
No matter what you do or how you do, it’s the results that matter and if you can give results to your clients then you will be able to survive in this tough competition of the digital marketing industry. But, what if you don’t want to survive and instead, thrive in this digital marketing platform?
Many people come into digital marketing with the soft skills that they need to do a great job.
Unless you are curious, you cannot learn anything. Even the greatest inventions of humankind took place due to the curiosity of the great minds. Digital marketing is a dynamic field and the algorithms and the concepts are changing rapidly from time to time. So, unless you are curious, you won’t stand a chance of surviving in this dynamic industry.
2. Learning Attitude
As digital marketing is a dynamic field and as the industry is changing very frequently, you need to have a learning attitude in order to become someone who will shine in the grandest stage of them all. The learning attitude will come to if you have an attitude of listening to what others are saying and take criticisms in a positive frame of mind. That is the true nature of the champions.
Adaptability is a crucial skill that every digital marketing newbie should have. You might think that yes because it is a dynamic sector, but that is not only the case. Yes, the algorithms will change and the strategies need to evolve with that. But more than that, your clients will change and the projects you handle will change along with the need of the clients. This is where the true adaptability of an expert will come to the fore.
As a digital marketing expert, you need to have very good communication skill. You will have to communicate with your client every now and then in order to keep them satisfied. Your clients will want to understand what is going on with their project and how you are progressing to deliver the promised results. Unless you convey your standpoint in a proper way, your clients will never feel satisfied.
Many sectors might prevent you from multitasking but digital marketing is one such industry where you just cannot survive if you can’t multitask. You will have to read the tweet, articles, and also do your job at the very same time. It is a skill that every newbie should acquire.
6. See Things from Others Point of View
One of the biggest common points among those people who have made name for themselves is that they are able to see others’ point of view while taking any decision. Because of their wide viewpoint, they are able to take decisions which are correct
7. Be Honest
Honesty earns respect from all. If you have committed a mistake then admit it to your clients. Most of your clients will not leave you because you have honestly admitted your mistake. Also, if you are working for a certain organization, you should admit your mistake to your boss. You can rest assured you will get a positive reward for your honesty in life.
8. Sales Skills
As a digital marketing expert, you need to have some sales skills as well. Now, you must have your eyebrows raised by now but if you analyse your role deeply then you will find out why this skill could prove to be the game-changer for your career. Your agenda of running the campaign is to increase the sales of your client’s products. For that, you have to understand the psychology of the customer. You need to cater to the demand of the market. This demand can be swiftly identified through extraordinary sales skills.
9. Listening Skills
Each and every client that you work with will have different expectations and different needs. You have to make sure that you fulfil their need. Unless you pay attention to their needs and listen to what they have to say, you will never be able to understand what the client is trying to achieve from your work. That is why listening skills are also very important.
10. A Likable Personality
Your personality is one such thing that will help you a lot in going further in the digital marketing sector. If you are someone who is hard to get along then you will struggle to find your feet in this industry. But, if you are someone who is easy to get along then you will be able to handle the clients more swiftly than anyone else which will help you to grow your career at a rapid pace.
Hard skills are ones that can be learned by doing it.
11. Basic Understanding of WordPress
WordPress is arguably one of the most popular CMS that businesses like to use for their website. It is very easy to use and one can get a professional website within an hour or so. But, that is not the only thing that makes WordPress so popular. Google loves WordPress websites. So, as a digital marketing expert, you should have a basic understanding of WordPress.
12. Analytic Skill
For many newbies, they generally tend to see the positive sides of their efforts because they are so excited that their work has started to bring results. See the overall picture and then analyse the results. It will help you to become a better digital marketer.
13. Searching Abilities
The ability to search well is an essential part of any digital marketing. If you can’t gather the right kind of information for your client then you will not be able to serve the client properly. The ability to search will also increase the speed of your work.
14. Handling of Spreadsheets
You will be storing all the data about keywords and backings in a spreadsheet. So, if you learn excel which is perhaps the most popular spreadsheet application then you will be able to do your job quite efficiently and this will help you to excel in your career.
15. Creative Design Skills
As a digital marketing professional, you are expected to possess some creative designing skills which will help your client’s business to grow. The creativity needs to come into the fore not only when you are designing the layout of the client’s website but also when you are creating the blueprint for the impending campaign.
16.Specific Marketing Channel Expertise
There are so many marketing channels available for digital marketing and as a digital marketing professional; you will have to gain expertise in all of them such as SEO, SMO, SEM, PPC, SMM, and many others. Having a holistic understanding of all these marketing channels will help you to provide the best service to your clients.
17. Visual Storytelling
A major part of the success of a digital marketing campaign depends on how good you are as a storyteller. If you can convey your message to the customers in a story format then they will listen to you and if you can tell a visual story then the customers will see it as well which will enhance the chances of the campaign’s success.
18. Learn to Use Major SEO Tools
Now, it will be difficult for you to use all the major SEO tools because you are still a newbie, other than Google Analytics, you should also be able to use at least one major SEO tool. This will give a good start to your career.
19. Automation Tools
Automation tools are something that will ease up your work. Also, it will help you to provide the clients with the kind of work they need. As a digital marketing professional, you will have to handle a lot of things. Having automation skills in your arsenal will help you to work swiftly.
20. Understand Coding
Coding may seem confusing to you but if you want to be successful in the field of digital marketing then you have to understand at least the basic HTML codes which will play a huge role in shaping your career in the field of digital marketing.
So, these are some of the must-have digital marketing skills that you should master as a newbie. Having these skills in your arsenal will surely help you to achieve success in this dynamic industry of digital marketing.