What in your clothing collection could make or break us? If you’re like most people, you resolved shoes. Footwear could be a great addition to an attire, but they could also have the outfit. Regardless if you are a woman and love heels or possibly a guy who enjoys Mode Footwear, we all love shoes or boots. Keep reading for several footwear ideas that you can use.
Buy your ft calculated if you’re unaware of your dimensions. Many people have a single ft . that is a tiny for a longer time or larger. Try and acquire some boots which will in shape on the foot that’s lengthier or broader in order to be comfy.
When searching for shoes or boots, check out several sneaker merchants for the greatest selling price. Several footwear retailers offer you buy one purchase one free of charge or acquire one get one half away from during their sales occasions. By finding this type of transaction, you can improve your savings be getting two set of footwear with a lessened price.
Stay away from buying children’s boots that are too big in the hopes your little one will be able to wear them lengthier. Shoes or boots which are too big tend to rub up against the ft . and trigger blisters. You can get footwear one half sizing larger sized for ease and comfort and developing room.
Will not dress in high heels the whole day. Should you have to use them, retain the time you might be clad as simple as possible. Wearing pumps puts a lot of stress in the balls of your respective ft which will result in you plenty of problems later on. Carry together flats in order to interchange them as you see in shape.
If you don’t like one thing regarding the shoes you are searching for, request a staff members member if there is different set accessible which fits your requirements. When just a white match can be proven on the shelf, they can often get you with a match in yet another colour or material which isn’t obtainable in retail store.
Should you be looking for boots with the kids, have their feet analyzed. Children’s feet can grow very quickly and ought to be calculated at least once every single 90 days. Keep in mind that your young ones will likely rapidly outgrow the shoes you buy them when deciding on a budget for the children’s shoes or boots.
Once you require cowboy boot styles, don’t go camping about in the normal merchants, no matter how considerable their options could be. Go as an alternative to some american niche go shopping, what your location is certain to find excellent cowboy (or cowgirl) footwear, while dealing with top-notch staff members who actually know their items.
Even though your running footwear carry on and look good for many, many years, this does not mean you should continue to use them. They fail to offer a lot assistance after you have eliminated close to 300-500 a long way. Afterward stage you ought to go out and start looking for an additional combine.
Do not purchase pumps that happen to be so substantial that you just are not able to walk with them. Positive, high heel shoes appear attractive on just about anyone, but if you are wobbling all around in them, it will not look sexy in any way. Consider the footwear out on the sneaker retailer and in case you wobble inside the smallest, overcome the impulse to buy them.
If your shoes or boots feel unpleasant, tend not to persuade oneself that they may break in. The shoes should match effectively from your moment you attempt them on. They might not stretch out how you will want afterwards. You’ll in no way would like to wear them, along with the shoes or boots will just be an enormous waste of money.
This post covered some intriguing specifics of the part of our clothing collection that no person can live without: shoes. Shoes are a thing that will be looked at, which means you have to be sure you appear strong from the types you buy. This post will make much much easier to do.
Even if you know every social media platform’s latest algorithms, excellent content creation like high paced videos, eccentric visuals, and captivating blogs; there is a very good chance that you might lose out on building a brand for yourself.
Building a brand requires creating awareness, getting the interest of your target audience and then building a trust-factor to your brand. Just getting attention won’t help your case, you also need some action from their part as an ROI to your social media efforts.
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Here are some ways to build a brand for yourself in the midst of all this digital clutter of your competitors:
Make a name in your niche
When you make a brand around something that already excites you, your brand also shines and reflect your positive energy. To become a thought leader in a field, you need to have expertise. Hence, choose a field to build your brand, which you are deeply passionate about.
Create a strategy and execute
Although it sounds easy and fun to post something on the go, it is better to have a content calendar in place. Having a prior plan in place for what to post when – can make life easier for you. This will also help you map out the journey for your post like what call to action to be given to every post.
Get to know your audience
It’s not rocket science to know that you can create better content if you know who your ideal customers are. The more in-depth you know where your clients are, what do they do, where they hang out etc., the better you can make your content more effective to them.
Give your brand a human touch
Behind the scenes photos, pictures of your team at work or even pets in your office; these content ideas give your brand a relatable factor. People love to know about other people’s experiences and that should be leveraged by the brand to raise their own presence through your employees.
Be a master of your niche
Instead of being a ‘Jack of all trades & master of none’, it’s better to be the leader of your own field. Being the go-to brand for a particular purpose is the ultimate win for any brand. It takes a lot of effort and consistent trust-building performances to get there.
Have a trump card
People are leveraging LinkedIn lately to sell their services or generate leads. But LinkedIn has been around for more than a decade and the early adopters of the platform have already made a ton of profit by using this network as their trump card. Every brand should have the one secret sauce that makes them stand out from their competitors.
Leverage the Influencers
Build a relationship with other leaders and influencers of your community. Share their content with their permission, if you think it will bring value to your audience. It also helps you out to make a connection with these people. Even give a shout out to someone who’s pushing valuable information in your niche.
Use paid ads to your advantage
With the current algorithms favoring sponsored posts more than the organic ones, you must know which content to promote. If you build content that can be very valuable to your community, boosting it with a certain budget can be a good option. You can reach out to the newer audience and let them know about your brand in the process.
Retarget your audience
Once you have set up a community of followers you need to keep making them come back to your platform for more. When you constantly provide value to people, it makes it easier for you to make a sale or sell your service, when you come out with one. The trust factor plays an important role here.
Track and optimize your data
Leverage your data to make smart decisions. While others are focussing on looking good, you should look into how you can perform better along with keeping your aesthetics in check. Right from the latest trends to the best practices in social media, you and your team need to be constantly listening & have an update about it.
Invest in a hero content
Write a long blog, a podcast or an informative webinar and start breaking it down for micro-content – time and again. The call to action on posting out these micro contents can be pushing the traffic to the hero content. Even though it seems time-consuming to make such a descriptive form of information, it can yield benefits for a very long time.
Set up high ended goals, putting a strategy in place, executing the tactics and hitting these goals is just one part of digital marketing. The actual success of a brand can be defined by the number of people – your brand inspires to take an action or inspires them to do something for themselves and in the process, you.
When was the last time you kept a count of how many hours you were devoting to your phone, specifically social media? You’d be shocked to know that according to statistics and studies, an average person spends approximately 2 hours a day on social media. Knowingly or not, we have successfully made quite a place for social media usage in our precious 24 hours.
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A survey report published on Socialmediachimps depicts the impact of social media to an even deeper extent. It says:
5 million Facebook users are aged under 10.
58% of the Facebook users among children are from the age group 13-17.
50% of teens login to their FB account at least once in a day.
Girls aged 16-17 years are most prone to cyberbullying attacks.
10% of teens have had their embarrassing photos being posted on social media sites without permission.
On the brighter side, social media promotes collaboration, creativity, communication, technological proficiency, and leadership qualities.
While time is yet another factor for all of us to have mixed feelings about social media, we can also agree that there are pros and cons to everything in life and the way social media impacts the youth of this country (and the world) could be something worth thinking over.
Talking about the advantages first which are ample,
Be it catching up with our current friends through Facebook or making new ones with similar interests on Instagram, social media has turned this entire world into a global village. We can talk to our loved ones or complete strangers while being in the comfort of our own homes with just a click. The internet is the cheapest and fastest access to the entire world, available to the entire world. Gone are the days when keeping in touch meant waiting weeks for a letter to arrive.
Now one can easily send a DM to their friends and get a reply back in seconds. One can also trace back their old friends by simply typing out their name and the common ground like the school they went to. Do you like poetry? Find poetry readings and poet groups in your city in seconds through social media. Wherever your heart lies, there’s always something on social media you can pursue. This helps not only in building connections but also gives access to everyone to share ideas and have conversations about things which spikes their interests.
The most beneficial impact social media has on our youth is that it has a gazillion opportunities for us under its umbrella! Earlier in the day, we didn’t have any source or a safe space around to explore our talents, gather knowledge, but now the world is our oyster! Today we can not only explore but also discover our talents through social media. No matter if it’s fashion, comedy, marketing, writing, poetry or photography which raises your adrenaline, there is a platform for you where you can showcase your talent and reach uncountable numbers. And with social media being a global market, you have perspectives and ideas from around the world which not only raises inclusivity but also gives a diverse lens to look at everything around. Also, with corporates using a social network for advertising their products, new job openings for ‘social media manager’ and ‘social media marketing’ are open for all. The exposure is limitless, you just need to click!
In today’s world, almost all of us get our news through social media. The reason for it is that breaking news spreads like wildfire across all social media! Every celebrity or any famous personality today prefer to make all the announcements on either Instagram or Twitter or both! Social media also keeps you updated with things going all around the world, not just your area!
Not just breaking news, social media helps us to know about diseases we never even knew existed before. From signing petitions online for climate control to donating for management, social media has truly made it possible for the common people to join hands in large numbers to speak up and with only a few clicks! Trending hashtags, no matter how unnecessary they look at first, has been known to work for raising awareness and reaching masses.
And so it’s hard to ignore the disadvantages of social media:
If the first thing you do in the morning when you wake up checks Instagram, then you’re not alone. Social media is the primary reason for decreasing productivity at work and grades in school. Many of us, if working on something really important prefer to switch our phones off to focus better. Reason being, the notifications popping up of various social media platforms are a major distraction! Society today is full of people who would much rather send a snap on Snapchat to their friends than meeting and having actual conversations. Spending hours and hours on their phones, staring at the screen is preferred over spending time with your loved ones who are there in the same room! We, humans, are social beings who seek validation and attention at all times which social media provides us well. And it’s really to tell when the fondness grows and cross the line to becoming an addiction. But when the said need for validation starts to hinder our primary work and goals, then know that it’s time to take a break.
Internet is a dark place, where more and more youngsters are getting trapped every single day. Increment in cybercrimes every year is worrisome. Hacking, identity theft, scams are just the beginning. You wouldn’t even notice how your social media account will turn into a complete handbook for criminals to rob, stalk, assault you with the help of all the information about your whereabouts which your account holds. Social networking also allows hate groups to form and recruit while spreading hate and propaganda around online! Most youngsters put themselves at risk because of improper use of social media, sharing too much information with strangers, posting pictures of everything around them, etc contributes to lack of privacy.
Cyberbullying or Online harassment as some people call it, is also one of the major concerns around the world. It basically means using digital media to spread hostile information about another person without their consent. It leads to embarrassment, more bullying, and sometimes the person could be affected psychologically leading to anxiety, isolation and in extreme cases, suicide.
When you pick up your phone to answer the text or to casually scroll through Facebook for a minute, do you realize when that minute turns into 45? The various social media which we use everyday has been designed in such a way that we just can’t keep our distance because something interesting is always on our feeds which catches our eyes. We can’t help but keep up with the latest trends and so we scroll away, not realizing how that is affecting our productivity. Of Course, it’s important to keep in touch and chatting with a friend for sometime or reading a few answers on Quora is completely okay. But you know that you will not get that work done before the deadline if you keep taking “social media breaks” every few minutes. Procrastinating and wasting minutes on your screen will only make you end up refreshing your Instagram feed again.
So, is it worth it? The impact social media has on youth is immense- positive and negative! But it’s important to understand that while
The advancement within the IT technology has enabled us to urge our
own web site revealed, that too, freed from price.
The arrival of the free net hosting services and web site builder has enabled us to style a
brand-new web site at intervals of a really short period of time.
As a result, the free net hosting plans appear to be extremely engaging and a
really sleek choice to publish websites.
However, its own execs and cons that don’t seem to be clearly visible within the engaging advertisements. Before analysing the deserves and demerits of free net hosting, let’s have a fast look over what the free net hosting extremely means.
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What Is Free Web Hosting Service?
The free internet hosting, as delineated by its name, is that the internet hosting services area unit offered freed from value to any or all.
In this, the virtual server, running its own copy of OS and internet Hosting software package (commonly called VPS), is assigned to the web site on the server connecting the VPNs to the general public networks just like the net, with restricted information measure and restricted range of email accounts.
The VPNs are unit of Virtual personal Networks that are characterized by the extension of native personal networks over the net. VPN servers host multiple websites all at once in one physical-storage host, assigned virtual IP address and accessed by sub-domain name, that too, freed from value.
However, the online hosting services earn cash from the hosted web site by inserting ads thereon. For instance, you need to have seen the web ads on the face panel of the web site, or the annoying banner taking drugs on the free hosted websites.
So, Is It extremely That useful to elect the Free internet Hosting Plans?
The only advantage of such hosting service is their price effectiveness. They’re fully freed from price and need not any paid subscription.
However, the precise arrangement and policy could vary from one hosting service supplier to a different.
The web site owner gets the free area on the server, free sub-domain name for accessing a web site and world reach over the planet Wide internet.
In reality, this advantage is roofed by several alternative demerits of free hosting services that don’t create it appropriate for business functions. you’ll explore the simplest free hosting sites for elaborated data and reviews.
The free internet hosting plans square measure packed with multiple disadvantages for those that wish to host their web site for industrial functions. Here square measure some major demerits of such free internet hosting plans.
Obviously, the industrial web site homeowners wouldn’t prefer to place any ads on their web site apart from their own. In such cases, obtaining the free hosting arrange won’t work all. As an example, imagine the web site of the famed LG whole showing the ads at no cost message or online tutorial categories. Obviously, it’ll rupture the whole recognition within the digital market.
No Main Domain
The free hosting plans don’t give the separate name. Instead, they solely provide the subdomain upon their own name. As an example, you may have seen several personal blogs with the address within the format – mywebsite.wordpress.com, or mywebsite.blogspot.com. But those that wish their own main name should get the paid hosting services.
There’s no client support if you get technically stuck on installation or there’s a desire for tutorial or steerage. If you’re unaccustomed hosting and don’t have abundant time to spare in setting things right, then you ought to select paid hosting services.
Limited information measure And Speed
Last, however not least, the free hosting services have restricted information measure and knowledge transfer speed.
The information measure will be seen because the range of tourists allowed on your web site per month.
If the limit exceeds, the web site hosting is halted by the servers, forcing you to shop for the paid internet hosting plans for extended information measure and knowledge transfer rate.
Now that you know the difference, let’s check out if free hosting is there for you or not!
If an online host offers unlimited options kind of like paid plans while not on the face of it requesting something reciprocally, be suspicious. Remember, running a hosting company prices a great deal of cash.
Ask these questions:
How is that the internet hosting company paying for his or her upkeep?
Do they need different sources of revenue?
How long can this company last?
Is my website safe and secure with them?
So, is free internet hosting for you?
Free internet hosting is nice for: people, beginners, learners, testers, or those that don’t need to conceive to semi-permanent contracts.
Get it if…
You’re an entrant to self-hosting, and you wish to explore this selection 1st while not distributing any cash. Note that several internet hosting corporations supply trial periods that you just will make the most of.
You lack money however would love to urge started at once together with your web site project. However, you need to be ready to simply accept the risks that accompany free hosting.
You’re okay with frequent downtimes and problem-solving things out on your own as a result of slow or lacking client support.
Free hosting isn’t for you if…
You expect quick and quality client support.
You have a low tolerance for downtimes, server crashes, ads, limits on your account, etc.
You need heaps of options. Think about sign language up for pretty much free, low-cost internet hosting instead. you’ll be able to conjointly use coupons to urge discounts.
You plan to make an enormous website with uncountable traffic.
You need to scale quickly. Free hosting is certainly not for you. Why not attempt cloud hosting?
You are a profitable business. (Don’t be a cheapskate!)
Ever thought Why do internet hosting firms provide free internet hosting?
Hosting consumes loads of resources, not simply net information measure, space on pc servers, or electricity.
Getting and maintaining hardware, paying for maintenance and support workers’ wages, leasing or building physical workplace house, and paying for alternative overhead will be terribly costly.
Free internet hosting is also at no value to you, the user, except for the corporate providing it, its prices loads. Internet hosting suppliers are businesses that expect to profit.
Therefore, you ought to wonder: “Why would any company give hosting for free?”
Here are a number of reasons
To induce customers to register, some hosts would provide a free tier and anon upsell a paid set up or a connected product (for example, domains, email).
The paid/premium service is what affords the business to supply free service, and that they expect some of their free customers to upgrade to their paid hosting plans or alternative paid product anon.
This is often true even for hosts that supply free hosting to start-ups or tiny businesses; they expect that because the business grows, therefore can want for additional hosting resources.
It’s for testing
Some internet hosts could provide a part of their services for gratis to check a feature or their overall service.
It’s a business strategy
To distinguish between the free and therefore the paid service, generally, these firms produce one by one branded “sister sites,” generally they operate as completely different firms.
However, typically it’s simply a similar of us and machinery operative behind the scenes.
Understanding these reasons will assist you to set the proper expectations concerning this sort of hosting.
It might be impractical, as an example, to expect that you’ll get answers to support emails directly, or that they’ll have a support hotline they might not have the resources to rent further support workers.
On the complete, there are a unit several demerits of free internet hosting plans as compared to it deserves.
If you’re a blogger or trying to launch a private web site, you’ll pick a free hosting set up.
But it’ll not be Associate in Nursing choice for people who launch their industrial websites or blogs with the precise aim like earning cash, building whole recognition, lead generation, promotion and then on. In such cases, you would like to settle on the paid internet hosting plans as per the wants.
It’s all a lot of necessary to grasp the way to choose the right internet hosting. Sensible hosting is one in all the SEO parameters for online success.
If you’re a little business and wish to form your web site further, then there is a bundle of choices out there, underneath that you pay very little to the hosting company, which may assist you to build your web site and host it with them further, this will facilitate the tiny business house owners get the simplest of each world.
As a little business owner, one should assess the on top of blessings and downsides of Free internet Hosting before taking the ultimate decision.
Social Media Day 2019 was a huge success. More than the above statistics, it was the enthusiasm on the face of the Digital Marketers that attended these events; that made it a triumph. It all started with a general doubt – how to make this year’s Social Media Day special? So, posted a poll on Indian Digital Club’s group and three weeks later – the doubt was a reality. Meetups all over India with Digital people doing one thing they hate to do the most in life – come offline and meet people. (Just kidding!)
A little look into the history of how this all started –
Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. Indian Digital Club wanted to spread more awareness about the importance of social media. So, we asked our members across India to give India v/s England match a little break and go celebrate our day in pride in their own cities.
Here’s a small brief of how Social Media Day 2019 was celebrated throughout India:
Organizer: Anuratti Vidyarrthi
Number of attendees: 30+
Started off with the organizers of the event, Anuratti Vidyarrthi welcoming all the participants, speakers and guests to the event. After which Arbab Usmani spoke on Social Media and also on Push and Pull Marketing in Social Media. Our first speaker for the day was Pranav Jha who spoke on Building Customer Relations via Social Media. Then next in line was Abhishek Verma, who shared information about the latest algorithm and solved doubts of the participants related to Instagram and its dynamic algorithms. Our last speaker for the day was Rudrabha Mukherjee who spoke about Automation in Social Media.
Organizer: Ashutosh Pandey, and Mihir Gadhvi
Number of attendees: 36
Economic capital, Mumbai, started off the celebrations for the day with speaker Gopal Iyer sharing his experience on Facebook Remarketing; Digital Pratik shared his experiences on Social media trends & Influencer Marketing, and how content is going to be important in the coming future. Rohan Chaubey shared growth hacking techniques (Coding + Marketing). Youtuber Satish Kushwaha, Venue Illustrake, Host Ashutosh Pandey, and Mihir Gadhvi of Illustrake had been great to support to kick-off this event successfully.
Organizer: P. Vishnu Vardhan & G.Rakesh Chandra
Number of attendees: 33
Kishan Ankani started off by sharing his thoughts on the topic – Social media strategy and overview. Our Second speaker P. Vishnu Vardhan with a topic Social Media Business for Startups where he deals with three major social media platforms which have less awareness – LinkedIn, YouTube & Twitter. Our third Speaker G. Rakesh, who is well known as a Facebook ad player came up with the topic called Unleashing Facebook Ads. He revealed his ads secrets and helped the attendees with their doubts. Students, who attended this event, also got good insights from all three speakers.
Organizers: Amey Arsekar, Ankita Nagvekar, and Rachel Borges
Number of attendees: 38
The crowd was a mixture of various businesses, students and influencers. Ankita Nagvekar started with explaining about our group and how it all started. Rachel Borges, covered a session on Instagram marketing tips for businesses, while Amey Arsekar spoke about the future plans of the group. Also, there were success stories shared by brands and influencers like Bina Punjani, House of Blurb, Vrishaka and Kevin. There were games, debates, question and answer sessions and more. Everyone had brilliant ideas and experiences to share. Networking was at its peak!
Organizers: Bhautik Sheth
Number of attendees: 140
It was 4th Social Media Marketing Day in Surat. Started in 2016, iVIPANAN Digital Marketing Services continued celebrating the day this year again. With more than 170 participants, it is considering to be India’s largest Social Media Day celebration. 3 speakers took the stage on fire with the knowledge sharing sessions. Bhautik Sheth, founder of iVIPANAN conducted a session on “sales conversion through Instagram stories”. Vanitaa Rawat spoke on “Social Media Influencer – No more a celebrity’s game”. Mayur Bardolia conducted a session on “How to make people buy from you on Social Media”. With 3 years long program, everyone had a gala time gaining deep insights from the speakers and networking with each other!
Organizers: Neha Dhakate & Govind Chandak
Number of attendees: 40
Many young students and business owners across Nagpur participated to learn more about Social Media and to celebrate the day. Three speakers conducted the complete event and spoke on different topics of Social Media. Neha Dhakate presented the topic “How to do personal branding via social media?”- All About Your Comfort Zone to Courage Zone, Sukhada Chaudhary presented the topic “How to do leverage social media marketing for small business?”-Get your hands dirty sharing her mantra for marketing and Govind Chandak told the students and attendees about “How to retain your Social Media Marketing Clients?”-Steps to Monitor your client. Overall the event was a huge success and got a great response from attendees.
Organizer: Sumit Bhatnagar
Number of attendees: 35+
A Huge Success of Ninth World Social Media Day at Versatile Institute of Digital Marketing. A Proud Moment for our Team to become a part of this Digital Era & Celebrating the most Special Day for Social Media Influencers. Empowerment of entrepreneurship via digital media was the trend of the day and that was people’s opinion of meet-up in Indore as well. More than 30 people attended the event.
Organizer: Sandeep YN & Monishna Preiasmy
Number of attendees: 40
Monisha and Sandeep from Bangalore volunteered to organise the event for the Bangalore chapter. Our community partners are Madam Digital Marketing, The digital club by Digital Deepak and Belong Bengaluru. Speakers for the day were Ms.Manasi, Ms. Kumar, Mr.Sumit Gosh and Saharsh Mittal. Around 40 people turned out for the day.
Organizers: Prabhakar Alok
Number of attendees: 35+
We wanted the day to be a mix of information sharing & fun-filled activities. Digital Marketers meet-up rarely happens in Bihar, let alone in Patna. We covered several topics from Digital Marketing such as Affiliate marketing, blogging, SEO Technique, and Social Media Management. The meet-up was addressed by Digital Guru Prabhakar Alok, in which he gave a deep concept of all the topics including a wide array of information of Digital Marketing. After this session, we cut the cake and the fun-filled activities started with lots of games and different activities to make this event interesting and memorable.
Organizers: Snehal Chandak & Harshit Gupta
Number of attendees: 70+
Last but definitely not the least – The hub of all the digital marketers – Pune had to step up on our day with the celebrations. We invited some of the best social media & digital marketing thought leaders to share their experience with young aspiring marketers. The idea was to inspire the community through social media influencers from various brands, where they share the latest social media marketing insights. It was a great opportunity to network, connect and engage in meaningful conversations. The event included fun games and quizzes for seamless knowledge sharing, accompanied by delicious refreshments. Digital Marketing and Entrepreneurship go hand in hand and that was clearly visible with the success of the event in Pune.
Organizers: Shrey Goswani
Number of attendees: 40
The Pink City of India, Jaipur may be known for its glorious past and exquisitely-built palaces, but it didn’t take away the fact that they don’t lag behind in the current trends in the digital world. Experienced experts and trainers like Balendu Mohan & Akhilesh Trivedi spoke on the subjects like the scope of Digital Marketing & SMM for startups and how entrepreneurs can kickstart their journeys with Digital Marketing.
Organizers: Sandhya Bhadauria
Number of attendees: 45
Knowledge knows no bounds and that’s what was proved in Kanpur meetup for Digital Marketers. Speaker session, knowledge sharing, networking and celebration of the day was very well organized. Building a business online and successfully running it was made easier with the sessions here.
Organizers: Arokia Vimal
Number of attendees: 28
In Chennai, Social Media Day was celebrated with a mission to spread the awareness of Social Media Marketing to business owners, entrepreneurs, and aspiring social media marketers. This event was hosted by Digital Vimal, who talked about the benefits of social media and explained how to create a proper social media strategy for scaling a business. Followed by which, Video Content Creator, Arokia Victo Prince, talked about the importance of Videos in social media and on how to create video content that sells as well as on how to promote them. The second half of the event was an interactive Q&A session along with a networking session where people shared their experiences with Social Media.
Organizers: Sumit Bulbule and Sumeet Pawar.
Number of attendees: 20
30th June 2019, the world celebrated Social Media Day, the ninth-annual official global celebration. Nashik was hosting an event on this occasion for the very first time at Beefly Media. The key speakers for the event were Mr. Vanky Kataria and Mr. Pankaj Ghadge The event was hosted by Sumit Bulbule and Sumeet Pawar.
The agenda of the event was to make digital marketing enthusiasts aware of Social Media Influencing and Marketing. Unfortunately, due to heavy rainfall in Nashik, the strength of the audience was less. But still, the event was executed properly. The points discussed on that day are as follows:
1. Importance of Social Media
2. Importance of LinkedIn
3. How you can be a LinkedIn Influencer
5. The current need of the City.
CONCLUSION: Social Media Day 2019 was a successful event in many ways – Get-together, Knowledge-sharing, Networking & Celebrations. It was a DAY fully dedicated to celebrate the good times plus share and resolve the struggles of Digital Marketers! Only sad point – It only comes once a year. Hope it comes again soon!
Social Media Management starts from audit, setting up of channels and sometimes even coming up with brand guidelines for the company. But, it always ends with a social media report. A complete analysis of what went right, what fell short and everything in between. All the efforts of that particular time period are taken into consideration, tracked, analyzed and optimized – going forward.
Between a client and the social media team, one thing should always be clear before the work starts – as to what is expected out of the activities that are going on through the month. Once the goal is set, all the efforts can be aligned to achieve that purpose. When it comes to social media reports, every effort taken by the social media team needs to be mentioned in detail for that time period.
Here are some more benefits of having a social media report in place:
Content Creation: Information about what type of creative and captions work can be tracked by looking at the best performing posts of the previous month's report.
Scheduling Leverage: Day and time of posts also play a huge role in engagement and growth of an account. Reports can help determine which time brought how much engagement.
Metrics Bifurcation: Metrics like share, like, comments can always be an important factor to determine what worked and didn't work in that particular time period. Reach is also one of the metrics that need to be kept an eye on.
Lead Generation tracking: Not just the number of leads, but tracking of where they came from can be determined by Lead Generation tracking in reports.
There are several factors that are overlooked at times when creating a report, which also holds significance to be mentioned in these reports. Things like social listening – who mentioned our brand, reviews, and recommendations, check-ins, tagged pictures, etc.
Apart from the metrics and aesthetics of the brand, there are other places as well, where report insights can be helpful:
Increase in customer acquisition
Offer customer care (queries and complaints reloving)
Campaign performance betterment.
Right from Hootsuite to Buffer, there are several tools to help generate pre-defined reports for the social media handles. But, every brand according to their needs have a different social media report structure and content requirement. Tailor-made reports are the way to keep a track on the important traffic and insights generated.
Did you know there are more than 3.2 billion social media active users in the world?
Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication.
Indian Digital Club wants to spread more awareness about the importance of social media. So, we had a discussion on our group if anyone would like to attend Social Media Day meetups in their city. The response was tremendous. The responses came more than we anticipated.
Hence, we are hosting meetups, talks, and gatherings over 15+ cities on the day to talk about topics related to social media. The registration has started and the response has been great so far. The number of digital marketers and companies are participating with us for the same. We were also reaching out to our community members and brands if you have anything to cater to the social media enthusiasts & experts, now would be a good time to work with us to make it happen.
Agenda of the event:
The organiser will give a short introduction to the event and his brand. His/her can start up the discussion.
Then the attendees can start of their introduction and they take on their topic.
Attendees can put across their point on a particular topic.
The organiser can conclude the event thanking the partners and sharing a final thought on the thought.
Group discussion/ Networking.
Requirements for the events: Attendees, refreshments, venue and branding materials.
Cover charges: Anything between Rs. 200 to Rs. 1000 can be charged according to the duration of the event. (Some food, cake, giveaway, promotions, etc)
Topics that can be discussed on Social Media Day( Just Example):
A talk on a trending Social media Topic
Social media strategies
Viral case study discussion ( Current one JCB)
Personal experience and success story in the field of social media.
Importance of storytelling and visual content in social media
Growth hacking tools and tips for social media
Here are some details about the events taking place in India:
There are some more ways to participate in Social Media Day:
Create a social media post and post it across your handles and use the #SMDayIndia2019
Let your clients know about the Social Media Day celebration. Wish them as well.
You can even write a blog sharing your thoughts about Social Media Day.
Cut cakes and celebrate at your own office and look back at your own achievements in the field and big plans going forward and Use #SMDayIndia2019
You can share/repost any of IDC’s post to mark the day.
Even though, there are a number of people working in the social media field. There has never been a single day celebration for an event of this scale. 13 cities across India, let’s make this #SMDayIndia2019 a huge success!
#SMDayIndia #SMDayIndia2019 #SMDay #SocialMediaDay #SMDay(Your City name)
Arbab Usmani, Co-Founder, and CEO of UppSkill gives super crisp information about Storytelling Following are a series of question I asked him During recording the Podcast
Question-What is Storytelling?
Answer- Before jumping onto storytelling, let’s first find out what a story is. A story is basically a narrative of a sequence of events which can either be real or fictional. However, if the story is based on real-life truth then it will seem authentic and credible to the audience and they will be able to connect with your brand in a better way. So, it is up to the narrator to make the story credible to the audience. So, to sum up, storytelling can be defined as an art of telling a story.
Question-What is the Science behind Storytelling and How It Affects the Brain?
Answer-The basic science of storytelling is to have a character and you have to build that character through your content. Now, after you have built the character, put it into a conflict situation. Here, the conflict will be a kind of suspense which you have to build not like the one you see in detective stories. Basically, it will be that hook which will keep the audience attached to the story. After that, release the suspense which will trigger any of the 3 emotions; anger, happiness, or shock and in this whole journey of storytelling, three hormones of the brain which are Oxytocin, Endomorphin, and Dopamine which will help audience to stay glued to the story.
Question-What is the Difference between Content Writing and Storytelling?
Answer-Let’s first understand what content is. It is basically anything that will give information or entertainment to the audience. Content writing can be both informative and based on entertainment whereas storytelling is generally based on entertainment. To sum up, one can say that storytelling is a subset of content writing.
Question-What are the Principles of Storytelling?
Answer-There are 3 basic principles of storytelling:
Character: The storyteller will create a character based on what type of story he or she is telling.
Conflict: Create suspense related to the character of the story.
Resolution: Finally, give the resolution or the things the audience wants or you want the audience to want.
Question-How to Create a Good Brand Story?
Answer-In order to write a good brand story, you have to understand the brand identity and brand personality. After that you have figure out your audience and what they want. According to that, you need to create a character that will share a common problem with your audience. Now, you can build the story around the central character and make sure that the release is very strong along with the opening.
Question-What One Should Not Do in a Storytelling?
Answer-Well, over promoting yourself just kills the entire ambience of storytelling. Tell your audience who you become what you are today and for that, you don’t have to brag about your present situation. So, never over promote while telling a story.
Question-Does Storytelling Help in Creating Personal Brand?
Answer-Yes, it definitely helps in creating a personal brand because you are able to connect with the people through your story. Telling the audience about the struggles and the way one overcame it is something that will keep them interested.
Question-What are the Best Examples of Storytelling?
Answer-There are many people who can tell the story exponentially. Take examples of the old celebrities who communicate with their fans via social media or print media brilliantly. Apart from them, you can look at Anirudh Malpani and Ankur Variko. Also, Garry V and Seth Godin tell their stories wonderfully.
Question-How Would You Build the Story of Indian Digital Club?
Answer-The story for IDC has to be knowledge oriented. The story has to be conveyed in a manner that people get to know about IDC and understand their struggle and figure out the benefits they will get from IDC. Convey how the members of IDC go all the way to help fellow members. It is quite simple, once you help people to gain something, that person will create the story for you. You just have to narrate it is a clear and concise manner.
From the beginning of the 2nd millennium, the entire landscape of the marketing industry has taken an upside turn. With the internet becoming more and more prominent, the marketing industry is shifting the foundation to the digital world.
During this transition phase, if you can become a digital marketing expert then you will certainly be on the side of the profit.
Now, digital marketing is one such topic that you can learn even by sitting at home. Many may recommend you to go for a Google Adwords certification and other digital marketing certifications.
So, it will be more than just going to a college or an institute to learn it. You will become a digital marketing expert once you learn it practically with experience.
So, in this article, let’s see 9 steps to learn digital marketing at home and become an expert.
Jump ahead to :
1] Avail an Affordable Course on Digital Marketing
As already stated, digital marketing courses are not everything. But, you can enroll in a course just to gain an overview of the entire industry. That is why you should opt for a course which will be affordable for you instead of the big money courses.
2] Select the Niche
You have to pick a niche for your content that you will share over the internet. It can either be blogs or videos. Your niche should be a topic in which you have an interest and have more knowledge than others. You can also use Google Trends to get an idea about the topics.
If you love writing then write blogs regularly and if you like to shoot videos then do it. However, don’t try to mix up the two. It might start causing you some problem.
4] Start Content Creation; Don’t Purchase a Website Now
Right now, your focus has to be content creation. Don’t look too far forward. You may think about buying a website now but suppress your feelings, there is still time for that.
5] Guest Blogging
After creating contents, it is time to post it on various websites that encourages guest blogging.You can search for those websites on Google. It will give you the much-needed exposure on the digital marketing platform.
6] Promote Your Content on Social Media
Social media is the most powerful tool that you have at the moment through which you can get immense exposure. If you want to grow your career and learn digital marketing at home, you have to use social media. You can also collaborate with certain social media influencers to gain more exposure.
7] Fix Your Schedule for Content Creation
You should have at least 1 to 2 hours every day dedicated to content creation. It will help you have the materials in hand which will lay the foundation for your success.
8] Learn How to Improve
This is the most important aspect you have to gain. You need to learn how you can improve your skills. Having a learning mentality will change your fortune in the world of digital marketing.
9] Have a Website Now
As now you have an exposure to the digital marketing platform, establish your name as a digital marketing expert by having a website and hosting. You can also migrate all your contents there are as well.
The Bottom Line
If you start thinking about making money from day one then you will definitely fail. You should keep creating contents without thinking about subscribers or followers. Remember, money follows those individuals who follow excellence and the best part about digital marketing is you can learn digital marketing at home and still gain excellence.
This is a famous line from a song called Lose Yourself by Eminem. This line tells you something. If you want to be someone who would achieve success in life then you have to hustle. Life isn’t always fair to everyone. So if you get one opportunity then you have to grab it with both hands and nail it.
Many of you who are working in a day job must have seen how very little you get from the companies which are utilizing your talent and skills to yield profit. So, you must have had thoughts about starting your full-time freelancing career in order to utilize your skills to its full potential and to reap more financial benefit out of it.
Meanwhile, when you decide to take the first step, you confront with the most powerful thing in this universe and that is your mind which is dragged to witness some myths about freelancing which can be a real blow to your aspirations as a freelancer. Some myths such as freelancing cannot be a full-time career, freelancers are not social, and freelancers live a lonely life, can literally demoralize you instantly.
The author of the bestselling book Words to inspire the winner in YOU, Dr Roopleen wrote in that book, [Tweet “If you have a dream, don’t just sit there. Gather courage to believe that you can succeed and leave no stone unturned to make it a reality.”]
Therefore, if you want to have a successful freelancing career then you must here
Jump ahead to :
11 steps that you must follow as your building blocks to greatness for a full-time freelancing career
Be a Hustler, Never Give Up, and Learn
Have a Definite Goal
Have a Specific Niche
Identify the Targeted Clients
Do Collaborative Works
Set Prices for Your Service Strategically
Have an Attractive Looking Portfolio Website
Attain Skills to Pitch Your Skills
Choose Your First Client Carefully
Mention The Potential Clients’ Names on the Contents
Now, let’s drive in details 11 Steps to Follow before Making Full-Time Freelancing Career
1] Be a Hustler, Never Give Up, and Learn
Freelancing is a challenging career. You will get the opportunity to learn every single day. You will confront the challenges and you will have to overcome them. If you hang up your shoes by seeing those challenges then it is a career not meant for you. If you are ready to hustle and learn from every single challenge that arrives in front of you with a never give up attitude then it is a career tailor-made for you as the foundation of greatness
2] Network Building
Building network is very important if you want to have a successful full-time freelancing career. Basically, building networks will allow you to connect with other fellow business owner and learn from them. As freelancing is a dynamic career option, you will also have to evolve with time and having a strong network will be really helpful for you in this regard.
3] Have a Definite Goal
Without any specific goals, pursuing any career will be a foolish act. That is why you, you should have a goal such as you want to see yourself in a specific position which will help you with visualization. It is an important step towards having a successful freelance career.
4] Have a Specific Niche
Now, if you are a digital marketing expert then you will find that there are so many people with the same expertise who are willing to charge very low in order to get the job. Now, if you work very hard, still, you will not find value for your work. At that time, you have to focus on the quality of your work. If you select your niche as a digital marketing expert, be more specific about it like an SEO expert or SMO expert. Remember, specialization has more value always.
5] Identify the Targeted Clients
Most freelancers fail because they fail to identify their targeted clients specifically. They pitch their services to the clients who actually don’t need their service and therefore, they don’t get clients. Hence, identifying the right set of clients whom you can target is very important.
6] Do Collaborative Works
Collaboration is a wonderful way to enrich your skills. When you collaborate with a team of a company to work on a specific project you tend to enrich your skills and become a much better professional by accumulating teamwork skills. This enhances your chances of having a successful full-time freelancing career.
You have to set the prices for your services in a strategic manner. Otherwise, you will be working your heart out without getting adequate remuneration for your work. You will be hustling night and day to earn money. Some freelancers might tell you that they don’t make adequate money. However, some freelancers make a huge amount of money and that is why this profession is so popular. So, if you start by charging low prices initially then you will struggle to raise your charge. Therefore, you need to charge strategically for your service.
8] Have an Attractive Looking Portfolio Website
You need to create an attractive looking portfolio website which you can present to your clients. In this way, you will be able to create trust in your clients and get regular work from them and that too at a good price. Your website is the first thing that your client will be interested to see. So, if your website is not that attractive then you should not expect the client to rely on you for top-quality work. The more attractive the website is the more reliant the client will feel for good work.
9] Attain Skills to Pitch Your Skills
Unless you pitch your skills, your clients will never get enticed to avail your services. As a matter of fact, without a compelling sales pitch, you will find really difficult to get clients. In your sales pitch, you should not proceed the way every other freelancer is doing. You have to make sure that your sales pitch is different from others. Only then you will be able to make yourself a reliable candidate for the client and he or she will be more interested in hiring you than anyone else.
10] Choose Your First Client Carefully
You will have a limited time in the day to have clients for whom you will be able to work not only on the basis of the finance but also in building a portfolio. Therefore, you should carefully choose your first client who will give you monetary benefits as well give you ample scope to express yourself.
11] Mention The Potential Clients’ Names on the Contents
You must have a dream of working for a specific set of clients. You may not be ready to take their work yet but still, if you start mentioning their names in your contents, they will eventually start noticing that yes, you exist.
The Bottom Line
There is a no proven guideline which will help you to achieve success in full-time freelancing career. However, following these aforementioned 11 steps will help you to begin your journey as a freelance professional in the best possible manner.