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Podcast with Uppskill on importance of Storytelling in 2019

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IDC Podcast Show with Uppskill

Arbab Usmani, Co-Founder, and CEO of UppSkill gives super crisp information about Storytelling Following are a series of question I asked him During recording the Podcast

 

Question-What is Storytelling?

Answer- Before jumping onto storytelling, let’s first find out what a story is. A story is basically a narrative of a sequence of events which can either be real or fictional. However, if the story is based on real-life truth then it will seem authentic and credible to the audience and they will be able to connect with your brand in a better way. So, it is up to the narrator to make the story credible to the audience. So, to sum up, storytelling can be defined as an art of telling a story.

Question-What is the Science behind Storytelling and How It Affects the Brain?

Answer-The basic science of storytelling is to have a character and you have to build that character through your content. Now, after you have built the character, put it into a conflict situation. Here, the conflict will be a kind of suspense which you have to build not like the one you see in detective stories. Basically, it will be that hook which will keep the audience attached to the story. After that, release the suspense which will trigger any of the 3 emotions; anger, happiness, or shock and in this whole journey of storytelling, three hormones of the brain which are Oxytocin, Endomorphin, and Dopamine which will help audience to stay glued to the story.

Question-What is the Difference between Content Writing and Storytelling?

Answer-Let’s first understand what content is. It is basically anything that will give information or entertainment to the audience. Content writing can be both informative and based on entertainment whereas storytelling is generally based on entertainment. To sum up, one can say that storytelling is a subset of content writing.

Question-What are the Principles of Storytelling?

Answer-There are 3 basic principles of storytelling:

  • Character: The storyteller will create a character based on what type of story he or she is telling.
  • Conflict: Create suspense related to the character of the story.
  • Resolution: Finally, give the resolution or the things the audience wants or you want the audience to want.

Question-How to Create a Good Brand Story?

Answer-In order to write a good brand story, you have to understand the brand identity and brand personality. After that you have figure out your audience and what they want. According to that, you need to create a character that will share a common problem with your audience. Now, you can build the story around the central character and make sure that the release is very strong along with the opening.

Question-What One Should Not Do in a Storytelling?

Answer-Well, over promoting yourself just kills the entire ambience of storytelling. Tell your audience who you become what you are today and for that, you don’t have to brag about your present situation. So, never over promote while telling a story.

Question-Does Storytelling Help in Creating Personal Brand?

Answer-Yes, it definitely helps in creating a personal brand because you are able to connect with the people through your story. Telling the audience about the struggles and the way one overcame it is something that will keep them interested.

Question-What are the Best Examples of Storytelling?

Answer-There are many people who can tell the story exponentially. Take examples of the old celebrities who communicate with their fans via social media or print media brilliantly. Apart from them, you can look at Anirudh Malpani and Ankur Variko. Also, Garry V and Seth Goldin tell their stories wonderfully.

Question-How Would You Build the Story of Indian Digital Club?

Answer-The story for IDC has to be knowledge oriented. The story has to be conveyed in a manner that people get to know about IDC and understand their struggle and figure out the benefits they will get from IDC. Convey how the members of IDC go all the way to help fellow members. It is quite simple, once you help people to gain something, that person will create the story for you. You just have to narrate it is a clear and concise manner.

9 Steps to Learn Digital Marketing at Home and Become an Expert

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Learn Digital Marketing at Home

From the beginning of the 2nd millennium, the entire landscape of the marketing industry has taken an upside turn. With the internet becoming more and more prominent, the marketing industry is shifting the foundation to the digital world.

During this transition phase, if you can become a digital marketing expert then you will certainly be on the side of the profit.

Now, digital marketing is one such topic that you can learn even by sitting at home. Many may recommend you to go for a Google Adwords certification and other digital marketing certifications.

 So, it will be more than just going to a college or an institute to learn it. You will become a digital marketing expert once you learn it practically with experience.

So, in this article, let’s see 9 steps to learn digital marketing at home and become an expert.

1] Avail an Affordable Course on Digital Marketing

As already stated, digital marketing courses are not everything. But, you can enroll in a course just to gain an overview of the entire industry. That is why you should opt for a course which will be affordable for you instead of the big money courses.

2] Select the Niche

You have to pick a niche for your content that you will share over the internet. It can either be blogs or videos. Your niche should be a topic in which you have an interest and have more knowledge than others. You can also use Google Trends to get an idea about the topics.

Quick Read –

3] Keep You Focus on a Particular Channel

If you love writing then write blogs regularly and if you like to shoot videos then do it. However, don’t try to mix up the two. It might start causing you some problem.

4] Start Content Creation; Don’t Purchase a Website Now

Right now, your focus has to be content creation. Don’t look too far forward. You may think about buying a website now but suppress your feelings, there is still time for that.

5] Guest Blogging

After creating contents, it is time to post it on various websites that encourages guest blogging.You can search for those websites on Google. It will give you the much-needed exposure on the digital marketing platform.

6] Promote Your Content on Social Media

Social media is the most powerful tool that you have at the moment through which you can get immense exposure. If you want to grow your career and learn digital marketing at home, you have to use social media. You can also collaborate with certain social media influencers to gain more exposure.

7] Fix Your Schedule for Content Creation

You should have at least 1 to 2 hours every day dedicated to content creation. It will help you have the materials in hand which will lay the foundation for your success.

8] Learn How to Improve

This is the most important aspect you have to gain. You need to learn how you can improve your skills. Having a learning mentality will change your fortune in the world of digital marketing.

9] Have a Website Now

As now you have an exposure to the digital marketing platform, establish your name as a digital marketing expert by having a website and hosting. You can also migrate all your contents there are as well.

The Bottom Line

If you start thinking about making money from day one then you will definitely fail. You should keep creating contents without thinking about subscribers or followers. Remember, money follows those individuals who follow excellence and the best part about digital marketing is you can learn digital marketing at home and still gain excellence.

Thanks for reading, Comment and share your views.

11 Steps to Follow before Making Full-Time Freelancing Career

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full-time freelancing career

This is a famous line from a song called Lose Yourself by Eminem. This line tells you something. If you want to be someone who would achieve success in life then you have to hustle. Life isn’t always fair to everyone. So if you get one opportunity then you have to grab it with both hands and nail it.

Many of you who are working in a day job must have seen how very little you get from the companies which are utilizing your talent and skills to yield profit. So, you must have had thoughts about starting your full-time freelancing career in order to utilize your skills to its full potential and to reap more financial benefit out of it.

Meanwhile, when you decide to take the first step, you confront with the most powerful thing in this universe and that is your mind which is dragged to witness some myths about freelancing which can be a real blow to your aspirations as a freelancer. Some myths such as freelancing cannot be a full-time career, freelancers are not social, and freelancers live a lonely life, can literally demoralize you instantly.

The author of the bestselling book Words to inspire the winner in YOU, Dr Roopleen wrote in that book, [Tweet “If you have a dream, don’t just sit there. Gather courage to believe that you can succeed and leave no stone unturned to make it a reality.”]

She also went on to state,

Therefore, if you want to have a successful freelancing career then you must here

11 steps that you must follow as your building blocks to greatness for a full-time freelancing career

  1. Be a Hustler, Never Give Up, and Learn
  2. Network Building
  3. Have a Definite Goal
  4. Have a Specific Niche
  5. Identify the Targeted Clients
  6. Do Collaborative Works
  7. Set Prices for Your Service Strategically
  8. Have an Attractive Looking Portfolio Website
  9. Attain Skills to Pitch Your Skills
  10. Choose Your First Client Carefully
  11. Mention The Potential Clients’ Names on the Contents

Now, let’s drive in details 11 Steps to Follow before Making Full-Time Freelancing Career

1] Be a Hustler, Never Give Up, and Learn

Freelancing is a challenging career. You will get the opportunity to learn every single day. You will confront the challenges and you will have to overcome them. If you hang up your shoes by seeing those challenges then it is a career not meant for you. If you are ready to hustle and learn from every single challenge that arrives in front of you with a never give up attitude then it is a career tailor-made for you as the foundation of greatness

2] Network Building

Building network is very important if you want to have a successful full-time freelancing career. Basically, building networks will allow you to connect with other fellow business owner and learn from them. As freelancing is a dynamic career option, you will also have to evolve with time and having a strong network will be really helpful for you in this regard.

3] Have a Definite Goal

Without any specific goals, pursuing any career will be a foolish act. That is why you, you should have a goal such as you want to see yourself in a specific position which will help you with visualization. It is an important step towards having a successful freelance career.

4] Have a Specific Niche

Now, if you are a digital marketing expert then you will find that there are so many people with the same expertise who are willing to charge very low in order to get the job. Now, if you work very hard, still, you will not find value for your work. At that time, you have to focus on the quality of your work. If you select your niche as a digital marketing expert, be more specific about it like an SEO expert or SMO expert. Remember, specialization has more value always.

5] Identify the Targeted Clients

Most freelancers fail because they fail to identify their targeted clients specifically. They pitch their services to the clients who actually don’t need their service and therefore, they don’t get clients. Hence, identifying the right set of clients whom you can target is very important.

6] Do Collaborative Works

Collaboration is a wonderful way to enrich your skills. When you collaborate with a team of a company to work on a specific project you tend to enrich your skills and become a much better professional by accumulating teamwork skills. This enhances your chances of having a successful full-time freelancing career.

7] Set Prices for Your Service Strategically

You have to set the prices for your services in a strategic manner. Otherwise, you will be working your heart out without getting adequate remuneration for your work. You will be hustling night and day to earn money. Some freelancers might tell you that they don’t make adequate money. However, some freelancers make a huge amount of money and that is why this profession is so popular. So, if you start by charging low prices initially then you will struggle to raise your charge. Therefore, you need to charge strategically for your service.

8] Have an Attractive Looking Portfolio Website

You need to create an attractive looking portfolio website which you can present to your clients. In this way, you will be able to create trust in your clients and get regular work from them and that too at a good price. Your website is the first thing that your client will be interested to see. So, if your website is not that attractive then you should not expect the client to rely on you for top-quality work. The more attractive the website is the more reliant the client will feel for good work.

9] Attain Skills to Pitch Your Skills

Unless you pitch your skills, your clients will never get enticed to avail your services. As a matter of fact, without a compelling sales pitch, you will find really difficult to get clients. In your sales pitch, you should not proceed the way every other freelancer is doing. You have to make sure that your sales pitch is different from others. Only then you will be able to make yourself a reliable candidate for the client and he or she will be more interested in hiring you than anyone else.

10] Choose Your First Client Carefully

You will have a limited time in the day to have clients for whom you will be able to work not only on the basis of the finance but also in building a portfolio. Therefore, you should carefully choose your first client who will give you monetary benefits as well give you ample scope to express yourself.

11] Mention The Potential Clients’ Names on the Contents

You must have a dream of working for a specific set of clients. You may not be ready to take their work yet but still, if you start mentioning their names in your contents, they will eventually start noticing that yes, you exist.

The Bottom Line

There is a no proven guideline which will help you to achieve success in full-time freelancing career. However, following these aforementioned 11 steps will help you to begin your journey as a freelance professional in the best possible manner.

Digital Marketing Podcast Episode 01

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IDC Podcast

Pay close attention as you listen to this… Let 2019 not be another year that just passes by!

 20 – 30 is the Golden Period Learn Experiment Travel Love Work …build your Tomorrow – You’ll get enough Time to Party and Rewatch or Binge watch TV Series – You’ll get enough Time to play another Pokemon Go or PubG – What you won’t get back is the Lost Time and the Lost Opportunities!

Take Advantage of your Youth Take Advantage of your Freshness Take Advantage of your Speed – Are you ready with me in 2019?

6 Best online accounting software for Small Businesses and Freelancers

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online accounting software for Small Businesses and Freelancers

After working hard all month long, when you sit to create the invoice, you will feel lethargic. Well, sometimes creating invoices can a real pain in the head and you can count on that. As an owner of a small business or as a freelancer, you have to go through this phase of creating invoice whether you like it or not.

Now, you must be wondering, is it possible to make this work a lot easier and exciting? Well, with the advent of the internet and as you are living in the final year of the second decade of the 21st century, you should never think ever. Over the internet, you will find some exciting online accounting software which is absolutely tailor-made to suit the requirement of the freelancers and small businesses. Let’s see those magnificent online accounting software for Small Businesses and Freelancers which can make your life a lot easier.

1.Scoro

Scoro is a wonderful invoicing tool which streamlines the whole process of invoicing. If you are running a small business or running a freelance business then having this software at your armoury can really help you to get a good night’s sleep. You will be able to compile invoices, send automatic payment reminders, and also, become eligible for faster payments from your clients. After finishing the 14 days trial, you will have to pay a mere $26 per month for the service.

2. Wave 

Wave is exciting accounting software which is cloud-based and lets you track all of your bills, expenses, and payments at a single place. If you want to work and run your business in an organized manner then wave is the best invoicing software for you. It is ideal for small businesses which hold around 9 employees and the best part is, it is absolutely free.

 3. Sage 50C

Sage is regarded as one of the leading sources of business management software and other services tailor-made to suit the needs of small businesses. The company is catering to the needs of its clientele for over 25 years. The software Sage 50C was launched in the year 2016. It is accounting software which helps you to manage your invoicing system efficiently with a cloud-based solution. You can a free trial period of 60 days with this software and after that; you will have to pay around $192/year per user in order to use it.

4. Xero

Xero is one such accounting software which will help you a lot in saving your precious time. As you might already know the 86,400 seconds you get in every day is very less than what you need. So, because time is proportionate to money for any entrepreneur, Xero lets you save a considerable amount of time. Apart from that, you will get 24X7 support along with stringent security and reliability. As far as the price is concerned, with Xero, you will get a 30 day free trial period. Afterwards, you will be charged on the basis of $20/month per user.

5. Zoho Books

If you haven’t used already then you should know that Zoho Books is that software which will help you to cover all the basics from creating and sending invoices, tracking expenses, syncing bank accounts, creating and tracking reports, and much more. Zoho Books is simple but complete accounting software that helps you streamline your business accounting process. The free trial period of this software is 14 days and afterwards, you will have to pay $10/month per organization.

6. Quick Books

Quick Books is one of the easiest to use cloud-based software that will help your business immensely by organizing the whole financing process. You are allowed to create and send online custom invoices from any device. The trial period of this software is 30 day and afterwards, you will be paying around $10.36/month per user.

Final Thoughts

So, yes, it is very much possible to streamline the dreaded work of invoicing. Using any of the aforementioned tools will help you to make the work of invoicing and accounting quite easy. Therefore, in order to make your life easier as a freelancer or a small business owner, try to use this online accounting software for Small Businesses and freelancers which will offer great help for your work.

Top 20 Digital Marketing Skills Required for a Beginner

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Top 20 Digital Marketing Skills Required for a Beginner

With the emergence of digital marketing, a plethora of opportunities have emerged for newcomers who are looking to find their feet in this highly lucrative industry. Digital marketing is one such platform which can transform your career and set yourself up for the bigger things in life. Now, if you don’t have the necessary skills to execute for a particular industry, you will inevitably fail.

Digital marketing is not much different from other industries in terms of the execution of skills. Moreover, this industry thrives because of the skills possessed by some of the elite group of experts who take a company can make it a brand in a very quick time.

Many people wonder how they do that. Well, it’s not a magic trick of course. It is a well-thought-out and planned the execution of the skills they have accumulated over the years of working as a digital marketing expert.

Now the question comes into everyone’s mind how a beginner could gain such knowledge and start his or her career in the digital marketing industry? For that, the individual needs to have certain skills that will make him or her, the preferred choice for any company.

No matter what you do or how you do, it’s the results that matter and if you can give results to your clients then you will be able to survive in this tough competition of the digital marketing industry. But, what if you don’t want to survive and instead, thrive in this digital marketing platform?

Soft Skills

Many people come into digital marketing with the soft skills that they need to do a great job.

1. Curiousness

Unless you are curious, you cannot learn anything. Even the greatest inventions of humankind took place due to the curiosity of the great minds. Digital marketing is a dynamic field and the algorithms and the concepts are changing rapidly from time to time. So, unless you are curious, you won’t stand a chance of surviving in this dynamic industry.

2. Learning Attitude

As digital marketing is a dynamic field and as the industry is changing very frequently, you need to have a learning attitude in order to become someone who will shine in the grandest stage of them all. The learning attitude will come to if you have an attitude of listening to what others are saying and take criticisms in a positive frame of mind. That is the true nature of the champions.

3. Adaptability

Adaptability is a crucial skill that every digital marketing newbie should have. You might think that yes because it is a dynamic sector, but that is not only the case. Yes, the algorithms will change and the strategies need to evolve with that. But more than that, your clients will change and the projects you handle will change along with the need of the clients. This is where the true adaptability of an expert will come to the fore.

4. Communication

As a digital marketing expert, you need to have very good communication skill. You will have to communicate with your client every now and then in order to keep them satisfied. Your clients will want to understand what is going on with their project and how you are progressing to deliver the promised results. Unless you convey your standpoint in a proper way, your clients will never feel satisfied.

5. Multitasking

Many sectors might prevent you from multitasking but digital marketing is one such industry where you just cannot survive if you can’t multitask. You will have to read the tweet, articles, and also do your job at the very same time. It is a skill that every newbie should acquire.

6. See Things from Others Point of View

One of the biggest common points among those people who have made name for themselves is that they are able to see others’ point of view while taking any decision. Because of their wide viewpoint, they are able to take decisions which are correct

7. Be Honest

Honesty earns respect from all. If you have committed a mistake then admit it to your clients. Most of your clients will not leave you because you have honestly admitted your mistake. Also, if you are working for a certain organization, you should admit your mistake to your boss. You can rest assured you will get a positive reward for your honesty in life.

8. Sales Skills

As a digital marketing expert, you need to have some sales skills as well. Now, you must have your eyebrows raised by now but if you analyse your role deeply then you will find out why this skill could prove to be the game-changer for your career. Your agenda of running the campaign is to increase the sales of your client’s products. For that, you have to understand the psychology of the customer. You need to cater to the demand of the market. This demand can be swiftly identified through extraordinary sales skills.

9. Listening Skills

Each and every client that you work with will have different expectations and different needs. You have to make sure that you fulfil their need. Unless you pay attention to their needs and listen to what they have to say, you will never be able to understand what the client is trying to achieve from your work. That is why listening skills are also very important.

10. A Likable Personality

Your personality is one such thing that will help you a lot in going further in the digital marketing sector. If you are someone who is hard to get along then you will struggle to find your feet in this industry. But, if you are someone who is easy to get along then you will be able to handle the clients more swiftly than anyone else which will help you to grow your career at a rapid pace.

Hard Skills

Hard skills are ones that can be learned by doing it.

11. Basic Understanding of WordPress

WordPress is arguably one of the most popular CMS that businesses like to use for their website. It is very easy to use and one can get a professional website within an hour or so. But, that is not the only thing that makes WordPress so popular. Google loves WordPress websites. So, as a digital marketing expert, you should have a basic understanding of WordPress.

12. Analytic Skill

For many newbies, they generally tend to see the positive sides of their efforts because they are so excited that their work has started to bring results. See the overall picture and then analyse the results. It will help you to become a better digital marketer.

13. Searching Abilities

The ability to search well is an essential part of any digital marketing. If you can’t gather the right kind of information for your client then you will not be able to serve the client properly. The ability to search will also increase the speed of your work.

14. Handling of Spreadsheets

You will be storing all the data about keywords and backings in a spreadsheet. So, if you learn excel which is perhaps the most popular spreadsheet application then you will be able to do your job quite efficiently and this will help you to excel in your career.

15. Creative Design Skills

As a digital marketing professional, you are expected to possess some creative designing skills which will help your client’s business to grow. The creativity needs to come into the fore not only when you are designing the layout of the client’s website but also when you are creating the blueprint for the impending campaign.

16.Specific Marketing Channel Expertise

There are so many marketing channels available for digital marketing and as a digital marketing professional; you will have to gain expertise in all of them such as SEO, SMO, SEM, PPC, SMM, and many others. Having a holistic understanding of all these marketing channels will help you to provide the best service to your clients.

17. Visual Storytelling

A major part of the success of a digital marketing campaign depends on how good you are as a storyteller. If you can convey your message to the customers in a story format then they will listen to you and if you can tell a visual story then the customers will see it as well which will enhance the chances of the campaign’s success.

18. Learn to Use Major SEO Tools

Now, it will be difficult for you to use all the major SEO tools because you are still a newbie, other than Google Analytics, you should also be able to use at least one major SEO tool. This will give a good start to your career.

19. Automation Tools

Automation tools are something that will ease up your work. Also, it will help you to provide the clients with the kind of work they need. As a digital marketing professional, you will have to handle a lot of things. Having automation skills in your arsenal will help you to work swiftly.

20. Understand Coding

Coding may seem confusing to you but if you want to be successful in the field of digital marketing then you have to understand at least the basic HTML codes which will play a huge role in shaping your career in the field of digital marketing.

Final Thoughts

So, these are some of the must-have digital marketing skills that you should master as a newbie. Having these skills in your arsenal will surely help you to achieve success in this dynamic industry of digital marketing.

11 social media safety tips for women in the digital world

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social media safety tips for women

Being safe than sorry is always a better option. In this advent of social media, there is a growing concern for women safety. The question is, how safe is women on social media websites? The direct answer to this would be, women are safe on social media and then there will be a clause added on, “if” they follow certain steps. Actually, social media is an amalgamation of different types of people. Some people use social media positively and some uses to con people, irrespective of men and women.

However, it is seen that women are facing certain types of problems from social networking through the projection of their self-image which is actually ruining their lives.

1] Don’t Connect With Strangers

A woman gets tons of friend requests on Facebook, multiple followers on Twitter and Instagram. However, the question is how many of them are actually acquainted with the woman? As a matter of fact, ask yourself, if the person met you on the road, would you talked with that person or avoided him or her? If you don’t want to connect with that person in real life then why are you taking trouble in connecting with the person in virtual life? Sometimes strangers do play a major role in creating the identity crisis of the modern day female society.

2] Take Extensive Care with Passwords

In no condition, you should share the password of your accounts with anyone because if anyone wants to avenge something from you then they can do it quite easily by damaging your social image which is perhaps one of the most important aspects of a woman’s life these days. Always use special characters likes (example – [email protected]#$ %&{}<>?/|)

3] Hide the Location

When logging into your account from a device, you have to ensure that you are personalizing your account according to that device. First of all, you have to turn off the location option. In order to maintain safety, it is better not to disclose your location.

4] Think Carefully Before Pressing the Share Button

Even though the age of social media is quite young, there are countless incidences which drew severe consequences because of the sharing of a social media post. Therefore, you should think very carefully before sharing a post.

5] Don’t Always Use the Hashtags

Many people have this tendency to hashtagging every post they do on social media. However, those hashtags make you visible on the internet. That is why it is better not to use hashtags all the time because it will make you pray to the personal attacks which could damage your self-image.

6] Protect Your Device

Make sure that the device you are using, whether it is your PC or Mobile, it is protected with anti-virus. Also, update your browser, software, and operating system, to ensure safety. This will help you prevent data loss and give protection to your self-image.

7] Use Incognito Mode on Friend’s Computer

If you want to ensure that your privacy is maintained properly then you should never log into your social media accounts from your friend’s computer. Now, under dire circumstances, if you become compelled to use it, make sure that you are in incognito mode in the browser which will protect your privacy and identity.

8] Log Out from the Website

You should log out after you have used the social media account because it will ensure safety. When you are not logging out of someone else’s computer, you are giving him or her access to your photos and other important personal data. So, it will become easier for that person to defame you if he or she has such a motive.

9] Photo Morphing

Well, Photo Morphing is something that you have no control over. When your pictures are available in the social media platforms, you will have the threat of photoshopping. However, there are certain steps that you can take to eliminate those problems and save your self-image and self-representation:

  • Avoid adding strangers to your profile
  • Protect your pictures
  • Make sure you are maintaining privacy in your profile settings

10] Understand Privacy Policy

When it comes to reading the privacy policy, you will hear people screaming “who cares?” or “it’s too long to read”. If you think the same way then you will suffer as well. Basically, it is very much important to understand what is written on the privacy policy word to word to become certain that yes, my privacy will be protected to a certain extent.

Following are Security & Privacy Setting for social media sites

11] Protection to Your Profile Picture

India has is a country where many women prefer not to upload their profile picture because they fear that their identity will be damaged by the ones who photoshop images. To save it from happening, Facebook, the leading social networking site, has decided to launch a new system that will ensure the safety of the picture by not allowing others to share it. This is a tremendous step if it is implemented, towards protecting self-image of women.

Final Thought

In the end, your safety should always be your priority. That is why, as a woman, you should ensure that you are following the aforementioned points while using social media to ensure your safety as far as your self-image and social-representation are concerned.

The Impact of Social Media on Women’s Self-Image and Self-Representation

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Social media impacts on the self image and self representation

The influence of social media in the lives of common people cannot be ignored. Such as this influence, it is also creating a damaging impact on the self-image of many women. Many studies have shown women are more falling prey to social media propaganda of body imaging. Seeing the images of celebrities or peers, women are either taking up damaging steps to get such body or feeling anxious and depressed.

In this article, let’s have a look at such 10 damaging impacts that social media has inflicted on the self-image and self-representation of women.

1]Women are Losing their Self-Confidence

One of the major setbacks of social media influence is, women have started to lose their self-confidence. They are seeing morphed photographs of their acquaintances and feeling down. Women are feeling they don’t belong to the same league as their friends or acquaintances. This is just killing off their self-confidence.

2]An Increase in the Competitiveness on Looks among Women

Looks is something a human being is born with. Basically, a human has no control over his or her inborn looks. Therefore, looks should not be among the criteria through which a human being should be judged. However, due to the immense influence of social media, there is an immense increase in the competitiveness of looks among women.

3]Unhappy with the Way Looks they were Born

No one can control the look they will get when they born. If someone is unhappy with it then that is a disconcerting thing. This is a trend which has come to the fore due to the influence of social media.

4]Tampering with the Looks through Plastic Surgery

Due to the increasing low self-image among women, to salvage the lost pride, they are turning to plastic surgery and other means to get their desired looks. Actually, this will do more damage than good. That is why women should be made more aware of what is happening.

5]The Viewpoint on Bodies are Changing

During the growing up period, everyone has a standard viewpoint as far as the body structure is concerned. This comes mostly from the elders. However, in this age, due to the advent of social media and marketing strategies of various fitness companies, there is a stark change as far as the desired body structure is concerned.  Women are craving for “zero figure” by seeing several photoshopped pictures of the models.

6]Complexity with Skin Colour

Another disconcerting thing that is coming to the fore is the complexity of the skin color among women. Because women are looking to present themselves as fair, there is a huge increase in the use of catchphrases such as ‘fair looks’ in the marketing campaigns of the cosmetics brands. Although the pictures one sees in social media are taken not only by applying makeup but also posted after several rounds of editing.

7]Creates Eating Disorders

Social media also played a pivotal role in paving the way for eating disorders for women. Many are looking to attain “zero figure”. For that, they are eating less and not getting the right nutrition their body requires. Also, the interesting part about this is many women are happy to do this without realizing the grueling effect it can have on their bodies.

Quick Read: Why Should Housewives Learn Digital Marketing?

8]Women are Becoming Depressed

Due to the increase in the spree of looking great in social media posts, many women are becoming prey to body shaming.  This is making then depressed and frustrated which is not at all a good thing.

9]Complications in Relationship

 People from all over the world can inter-connect and socialize with convenience thanks to the advent of the internet, social networking sites, and smartphones. You will hardly find a person who is not usual with social media platforms like Twitter and Facebook.  Yes, there has been a revolution in the way billions of people from all over the world get together through a computing device. However, there is a dark side to it. People are becoming social media addicts. Status updates, Friend requests, and constant checking have become a compulsive behavior to many.

It is the first time in the history of mankind that a certain form of technology has made people addicted to it. Starring hours at the screen of your smartphone or desktop can cause a lot of stress but it seems that people just cannot help it.  The fault lies within us in the manner we use social media. If it used in the right way it can be a great thing.  Millennial need to stay in touch with reality and realize that there is a world apart from the internet. You need to take a break from the drudgery of internet surfing and social media browsing. You will understand that it was necessary as you will feel refreshed and experience the difference.

The craze of social media and its unprecedented use is proving detrimental to human relationships, emotional health, and general well-being at large where physical interaction has assumed secondary importance.

10]Increase in the Use of Harmful Substances

Due to the lower self-image, many women have turned to harmful substances. Excessive use of social media use can be detrimental to your emotional well-being and mental health. Rather abandoning social media once and for all it is necessary to set a limit on its use. Their frustration and depression are playing a major role in making them addicted to these substances.

Final Thoughts

You have to remember that if there is a problem, there is a solution lurking behind the problem. One just has to identify it. As this article has projected the problems social media has created on the self-image of women, there will be an article coming soon projecting the possible solution to these problems.

Why Should Housewives Learn Digital Marketing?

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Digital Marketing for housewives

Whether you can feel it or not, there is a woman’s revolution happening in India. After years of suppression and deprivation, the women of India are taking back their rightful place in the society which is equal to what men enjoy. However, there still a section of women who are unable to participate in this woman’s revolution in India and that section is the housewives.

Along with the woman’s revolution, there is also a digital revolution happening in India. One of the hottest topics of the modern generation is digital marketing. The career opportunities for women in the digital marketing industry are abundance. Not only the women but also it is the ideal platform for housewives to showcase their talent and establish a successful career.

Digital marketing for housewives is a great platform which must be utilized. However, without learning the art, one cannot be an artist. Therefore, if housewives want to compete with the maestros of the digital marketing industry, they have to learn the trade in a proper way. Nonetheless, if you are still confused as to why you should learn digital marketing then at the end of this article, you will surely get your answer.

1]Sought After Profession

Digital marketing is one of the most sought-after industries at this age. Big companies are ready to spend a huge amount of money to beat their competitors and create an impact on their market. Therefore, learning digital marketing and becoming an expert in the field will provide women and housewives plenty of scopes to achieve their personal goals.

2]Work from Home

One of the biggest advantages a housewife gets with digital marketing is the convenience of working from home. Housewives have to perform plenty of household chores which sometimes prevent them from going out and work. Digital marketing for housewives is that platform where they can showcase their excellence even by staying at home. That is why digital marketing is an ideal profession for housewives.

3]No Need to Go Out for Learning

Many housewives know the importance of digital marketing and they want to become an expert digital marketer. However, one thing that creates the barrier in front of them is the need to go out and learn it from an institute. But, you will be happy to know that you can learn digital marketing from online as well. You will find plenty of website and video showcasing platforms where you will be able to learn digital marketing without spending any money.

4]Help Family Financially

Once there was a notion that women are only born to perform household chores. Well, fortunately, such a ridiculous notion is already long gone in our society. What you have to realize is women are far more capable than just performing household chores. They can provide financial help as well. This brings stability in the house. As there are plenty of career opportunities for women in the digital marketing sector, they can provide tremendous financial help to their families.

5]Entrepreneurship or Freelancing

If you don’t want to work for anyone else then that is absolutely fine. Digital marketing for housewives gives them a platform from where they can freelance their services to clients or start their own business. All you need is a space to work in your house and a PC or a Laptop and that is it. You are ready to begin your entrepreneurship. This is what digital marketing brings to the table of women, especially, housewives.

6]Dynamic Industries

Let’s take see an example, there is a man who is working in the digital marketing sector for the past 5 years. You are starting your journey today. Do you think you will be too far behind from that person? Well, experience wise you will be behind but if you consider the application of the strategies and the creation of the strategies, you will not see yourself too far behind from that man. As digital marketing is a highly dynamic sector and the algorithms of the search engines are changing quite frequently, that man also has to start from the scratch just like you every time when there are changes made in the search engines’ algorithms. So, don’t count yourself too far behind.

Final Thoughts

Blogging, SEO, SMO, SEM, and there are many other ways you can earn money from digital marketing. It provides wonderful career opportunities for women which they should grab with both hands. You can rest assured digital marketing will unbelievable scope for earning.

10 Myths about Freelancing That Should Be Busted

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myths-about-freelancing

You must have heard this a thousand times that you are not made for freelancing or freelancing is too risky and blah blah blah. Some people perceive freelancing as a wonderful opportunity to explore the hidden talent whereas others see it as a risk worth not taking. Some see freelancers living a poor lifestyle whereas others perceive the lavish lifestyle of freelancers.

Freelancing is a field of uncertainty that is for sure and where there is uncertainty, there will be myths. However, someone very rightly said that “The uncertainty is the fertile ground for pure creativity and freedom.”

One of the biggest obstacles that you have to overcome while starting your career as a freelancer is your family. Your family loves to see you in a secure place financially. When you go for a 9 to 5 job, you are getting something at the end of the month.

But, as you convey your wish to your family, all hell breaks loose. See, quitting the job is something of a nightmare for your family members because, for them, your security is what matters most.

But the creative you know that you are capable of achieving bigger things. You are born to shine on the grandest stage of them all. So, you quit your job against the wish of your family and embark on the journey of uncertainty which is freelancing.

You have heard a lot about freelancing in the past. Now, as things unfold, you are suddenly realizing that freelancing is a completely different ball game altogether. Some might get confused and scared. They might run away from the challenges.

One thing is for sure, if you have an escaping mentality then freelancing is not for you which many established freelancers will tell you. Many younger people hear about freelancing and they jump on to the boat without realizing where the boat might lead them to.

If you have heard a lot of myths about freelancing and looking to quit your job and start a freelance business then in this article, you will find 10 of the most prominent myths available on the internet which will be busted at the end. Keep on reading as you will get a clear view of what freelancing is all about.

1]Those Who Fail to Get a Job Start Freelancing

Well, some people perceive freelancers as jobless and hopeless people who are just trying to make a living for themselves. This is actually a disgusting way of perceiving freelancers. Freelancing is a way of bringing flexibility into life and make life more interesting which is very difficult in a 9 to 5 job.

Also, many freelancers quit their jobs to do what they love and not what someone else orders them to do. Also, freelancing provides you with a wonderful opportunity to earn some cash even while studying and make it full-time career when your study is over because you will already have a network of clients who are ready to offer you with work.

2]Freelancers Earn Very Little

Your earning as a freelancer depends on the amount of time you give to your work. For example, if you are a part-time freelancer and you are doing it because of fun along with your 9 to 5 job then you will not be earning a lot.

But, this earning cannot be compared to someone who is a full-time freelancer. He or she is investing more time on freelance work than someone who is doing it just for fun. So, there has to be a huge gap between the earning of two.

Freelancing provides you with the opportunity of earning unlimitedly. Most freelancers earn way lot more than what they used to get with their 9 to 5 jobs. Therefore, you just cannot say that freelancers don’t earn a lot.

3]The Life of a Freelancer is Highly Unstable

How many freelancers have you seen in your life? If you did saw some freelancers then you will not believe in this myth. Freelancers quite their regular jobs to bring a balance not only to their working life but also to their personal life.

If you say the life of a freelancer is unstable relationship wise then you should know that freelancers can have time for their loved ones anytime they want. Most freelancers work from their home and so they stay close to their families which makes their relationship much more stable.

If you are pointing out the instability factor with finance then you will be astonished to find out that he freelancers earn a lot more by working a bit hard than their regular work. Also, they are able to plan the day properly which brings stability in their lives.

4]Freelancers Live a Lonely Life

The life of a freelancer is more exciting than what you could expect. Basically, a freelancer has to meet new people most days and interact with them. Some might have to go to a particular office to work on a specific project where they meet new people.

Also, if you think that working in your home will bring loneliness in your life then you can find a co-working place where you will be working with other freelancers or you can go to a café and work while relaxing and enjoying your cup of coffee.

5]Freelancing Means Be Your Own Boss

Literally, it is true. However, the honeymoon period won’t last long as reality starts to sink it. You will not be working for a particular person. But, you will work for many people. In general sense, you will not have a boss like a regular job but you will have clients to deal with.

Some clients can make your life a living hell by not giving you enough space to work. However, you will also find some clients who will let you work in your own way and show your creativity. So, as a freelancer, you have to balance of type of clients.

Also, if you are a newbie then you have to be very careful about the deadline because clients will see whether you can deliver the work properly or not within time. As George. S. Patton said, “ Accept the challenges so that you can feel the exhilaration of victory.”

6]Freelancers Have More Time in Their Hands

If you are dreaming of a lifestyle where you will be chilling on the beach and working at the same time and then sleep off the rest of the day then you are making a huge mistake. As a matter of fact, the life of a freelancer will give you ample time to enjoy the day.

However, if you are chilling on the day then you have to work at night and vice-versa. Also, you might have to fulfill your client requirement by working late night even after working throughout the day. This is the life of a freelancer.

7]No-Stress in a Freelance Business

Well, actually the case is different. As a freelancer, you are the one mane army. You have to fulfill the client’s requirement, track payments, promote yourself to get new and high paying clients, and also stay relevant to the industry by learning new skills.

Therefore, you will have to everything of your own just like running a business. There will never be a day without excitement in the life of a freelancer.

8]Freelancers are Not Social

Well, many freelancers initially believed this myth to be true. However, with time, they realized how wrong they were. If you are running a business then you have to be people-friendly. Your business will depend on the relationship you built with your clients.

Only by means of good communication, you will be able to do that. So, even if you are not so people-friendly by nature, you have to change it for the sake of your business.

9]Freelancing Cannot Be a Full-Time Career

Well, if you are freelancing along with your regular job then you just cannot see the potential of freelancing. Basically, it gives you the opportunity to not only explore yourself but also provides you with a good earning at the end of the month.

Now, you may say that some clients may not pay you. Well, it happens to most. But the probability of happening every time is very slim. Many full-time freelancers are not just making good money, they are absolutely killing it.

10]You will go from Rags to Riches in No Time

Many people think that they can make millions within a month after starting freelancing. Frankly speaking, if you think like that then drop your idea of becoming a freelancer in the first place because, in freelancing, you will have to give time for growth.

You just can’t go from rags to riches. You will have to work hard to earn money and if you do that then you can rest assured that your hard work will pay off. There is no shortcut, but persistence will eventually pay off.

Final Thoughts

If you want to become a successful freelancer then you have to survive in this highly contested market. You have to evolve your skills and market yourself so that the clients hire you. Also, communicate well with the clients which will enhance your reputation. With time, you will gain experience which will enrich you as a freelancer. By providing quality work, you will surely to reach the pinnacle of success.

 If you are a freelancer and want to share your experience or bust any myths then do drop in comments. Get in touch with us on Facebook or Instagram and let us know!

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